HoneyJade is a handmade jewellery company who primarily use freshwater pearls and gemstones in their jewellery. I was asked to help create the brand identity including colour palette, logo and typeface. The inspiration for the colours and images I created for brand use was the colour variations of jadeite and natural forms. In addition to these brand assets, I also created some videos and GIFs to be used across social medias which utilise motion graphics and video editing.
Preview video for social media channels
Brand sheet: the brand identity created is inspired my shades of jadeite and natural forms. The colour palette is made to resonate with an age range from 18-30.
A-R video to celebrate launch day
